CFA Institute Media Icons
CFA Institute offers a wealth of information to its members. In order to distinguish one type of media from another, a set of icons was created to offer a distinction at a glance. All colors used were consistent with the brand colors of CFA Institute. The white stripe seen in each icon was also a nod to the bar motif used throughout the marketing materials elsewhere.
DealTaker, a coupons and deals website, wanted to highlight special offers during certain events and holidays throughout the year. The deals were being shown in a module on a number of websites and the holidays were being highlighted by an icon at the top. The icons, as well as the module design, were handed off to a separate team for development.